Course Highlights

Systematically Translate Customer Needs into Design Requirements


In todays competitive market, successfully launching a product that truly resonates with customers requires more than just intuition. Quality Function Deployment (QFD) is a structured, customer-driven methodology for defining customer requirements and systematically translating them into precise engineering specifications and actionable production controls. This comprehensive course provides a practical understanding of the QFD process and the House of Quality matrix, empowering you to ensure that the voice of the customer guides every stage of product development.


What You Will Learn

By the end of this course, you will be able to:

  • Define the QFD methodology and understand its role in robust product development.

  • Construct the core House of Quality (HOQ) matrix by capturing the "Voice of the Customer."

  • Prioritize customer needs and translate them into measurable technical requirements.

  • Analyze relationships between customer needs and technical specifications, and identify potential conflicts.

  • Establish key target values for design and process parameters based on customer importance and competitive analysis.

  • Understand how QFD links to subsequent phases of design, process planning, and production.


Course Curriculum

The course is structured into detailed modules for practical application:

  • Module 1: The Foundation of Customer-Centric Design: Introduction to QFD

  • Module 2: Building the House of Quality: A Step-by-Step Guide

  • Module 3: From House to Action: Setting Targets and Driving Deployment


Who Is This Course For?

This course is designed for professionals involved in product development, design, and marketing, including:

  • Product Managers and Design Engineers

  • R&D and Innovation Team Members

  • Quality Engineers and Managers

  • Marketing and Market Research Professionals

  • Project Managers in product development


Prerequisites

There are no formal prerequisites for this course. An understanding of basic product development stages is helpful.


Course Features & Included Materials

  • Comprehensive eLearning: Complete the 2 hours of structured, methodology-focused instruction.

  • Practical Workshop: Follow along with a guided case study to build a House of Quality.

  • Templates and Tools: Access downloadable QFD matrix templates and a construction checklist.

  • Certificate of Completion: Earn a verifiable, with a unique ID and QR code, soft-copy certificate issued via the QCI training portal. Validate your achievement anytime at https://pathshala.qcin.org/.


Enroll Today and Bridge the Gap Between Customer Desires and Technical Execution!

Invest two hours to master a proven methodology for developing products that customers want and value. Ensure your design process is driven by customer needs from the very start, reducing costly changes and increasing market success.


For more information, please contact:

Rohit Varshney at rohit.varshney@qcin.org, Ph. 9773500376