Description

Fundamentals of Digital Marketing

 

Master Essential Digital Tools to Boost Your Online Presence and Grow Your Business

 

In today's digital-first world, a strong online presence is no longer optional—it's essential for business growth and career advancement. This practical training course delivers immediately applicable digital marketing knowledge that you can implement right away to enhance your business or career. Designed for simplicity and ease of understanding, this program empowers you to leverage key digital platforms effectively, even without prior technical expertise. From creating a professional website to mastering social media marketing, gain the foundational skills to succeed in the digital landscape.

 

What You Will Learn

By the end of this course, you will be able to:

  • Create a Professional Website without any coding knowledge, establishing a solid online foundation for your brand or business.

  • Set Up and Optimize a Google Business Profile to improve local search visibility and attract more customers.

  • Develop Effective Facebook Marketing Strategies to engage audiences and promote your products or services.

  • Leverage Instagram Marketing techniques to build brand awareness and connect with your target market.

  • Utilize WhatsApp Business for customer communication, support, and marketing campaigns.

  • Apply Knowledge Practically by implementing these tools to achieve tangible online growth.

 

Course Curriculum

The course is structured into practical modules, designed for hands-on learning:

  • Module 1: Building Your Online Foundation: Creating a Website Without Coding

  • Module 2: Mastering Local Search: Google Business Profile Optimization

  • Module 3: Social Media Marketing Essentials: Facebook and Instagram

  • Module 4: Direct Engagement & Communication: WhatsApp Business Marketing

  • Module 5: Strategy Integration, Practical Implementation, and Interactive Q&A

 

Who Is This Course For?

This course is ideal for anyone looking to establish or enhance their digital footprint, including:

  • Entrepreneurs, Start-ups, and Business Owners

  • Marketing Professionals and Career Changers

  • Content Creators, Bloggers, and Influencers

  • Freelancers and Consultants

  • Anyone interested in building essential digital marketing skills

 

Prerequisites

While there are no formal prerequisites, a basic understanding of how to use the internet and digital platforms is beneficial. No prior marketing or technical experience is required.

 

Course Features & Included Materials

  • Practical, Hands-On Learning: Focus on actionable skills with step-by-step guidance.
  • Expert-Led Sessions: Learn from digital marketing practitioners.
  • Comprehensive Learning Materials: Receive easy-to-follow digital guides and checklists.
  • Knowledge Evaluation: Gauge your understanding with Pre and Post-training assessments.
  • Certificate of Training: Earn a verifiable, with a unique ID and QR code, soft-copy certificate issued via the QCI training portal. Validate your achievement anytime at https://pathshala.qcin.org/.

 

Enroll Today and Transform Your Digital Presence!

Take the first step towards mastering digital marketing. Empower yourself with the skills to build your brand, connect with customers, and drive growth in the online world.

 

For more information, please contact:

Rohit Varshney at rohit.varshney@qcin.org, Ph. 9773500376